Willows Activity Farm

An engaging customer experience on a day out is a must! There are so many ways to achieve this, but for Willows their on-site app enhances the experience for visitors. Part of the requirement for Willows was to integrate with Attractions.io in order to ensure that customer data was pulled through to their app too; we worked with them to ensure that their online ticketing and on-site app were integrated, making life much easier. Plus, for their members, this meant that all their information was in one place. An integrated digital wallet was also built meaning that members could access their membership card, on-site through the app.

When you think of attraction ticketing you don't necessarily think about camping, but that's the beauty of DigiTickets! Willows now host their summer camping online, allowing visitors to book their day tickets and camping all in one single basket transaction. This has helped them to increase visitor stays on-site as well as adding to the incredible offering that Willows can provide.

If we wanted to write about all the features Willows are using, we'd be here quite a while! But, some of the more operational aspects of their site are group bookings, memberships, and birthday parties. If you've ever run an attraction you'll know that all of these elements can be complicated! 

Being able to manage tens of thousands of memberships is super important! It's one thing selling a membership (for Willows that's either by direct debit or a one-off payment), but it's quite another managing and communicating with your members too. Willows needed a robust system to enable them to look after all their members, with an intuitive back office and customer portal for managing renewals, customer details, marketing preferences, and more. 

Today, our partnership is still growing with Willows and we're excited about helping them meet their goals in the future. 

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