A key component for WWT was to cater for their individual sites across the country, whilst ensuring that all the sites were branded to the organisations’ core theme and making sure this was clearly identifiable once leaving the main WWT website. In fact, customers hardly notice they're taken to a separate ticketing page! WWT also took advantage of customisable individual theming for each location using our intuitive Back Office, by adding bespoke imagery and copy to each site. The aim was to create a direct experience for each centre, but to keep them tied together and therefore easy to manage from a central location.
Using our unique branches module for multiple sites, the administration team at WWT are able to easily switch between sites in our powerful Back Office, meaning they don't need multiple log-ins! Using this feature makes running an attraction, (or several!), much easier to manage.
The initial set-up included General Admission for multiple branches as well as incorporating membership ticketing by using customisable checkout fields to ensure membership numbers were recorded if necessary. Their set-up also developed into an extensive special events program across key sites, including Lectures, Bat Walks and Courses. They also took advantage of the DigiTickets functionality to operate their corporate bookings through the system.